Geoff King started at the bottom of sales ladder - selling pest control on the streets of south London. It was an inauspicious start, but the sales lessons he learnt in such a tough sales environment proved invaluable. From there he climbed through the sales ranks of professional service organisations until he was routinely selling multi-million pound deals to outsource the services of multinationals.

This book contains the sales knowledge gained during that climb.

He now lives in Buckinghamshire with his wife and children and can be contacted at geoff.king@secrets-of-selling.com